Turning experiences into stories.
Background
I'm Abdisamad Mohamed Mawel — Maaweel. A content creator, videographer and social media producer based in Lusail, Qatar, with more than seven years of experience creating digital content for brands, hotels and businesses.
My passion is turning real experiences into engaging stories — from discovering new destinations and experiencing luxury hotels to creating creative campaigns that people remember.
I work across Qatar, the wider Middle East and Africa, and have produced content for brands, events, hospitality, tourism and government entities. With a combined audience of more than 600,000 followers, I help brands reach people through authentic, visually engaging and story-driven content.
One creator. A global community.
Built over seven years, across four platforms, from Lusail to Hong Kong.
What I bring to a shoot
Production skill and creator instinct in the same person — so there is no gap between how it is shot and how it performs.
- Videography and cinematography
- Short-form Reels and long-form video
- Photography and live events
- Creative direction and storyboarding
- Editing and platform optimisation
- Drone and vlogging
- Trend-led content production
- Community and audience engagement
What people follow me for
The audience turns up for the places and stays for the way they are told.
- Travel inspiration
- Unique experiences
- Hotels
- Destinations
- Lifestyle
- Authentic storytelling
On location
From the FIFA World Cup Qatar 2022 at Lusail Stadium to Match for Hope in Doha — covering the match, the press day and the talent.
Working in a live environment means there is no second take. The job is to know where the story is going to happen, be standing in the right place before it does, and come away with something that still works when it is cut to fifteen seconds and watched with the sound off.