Maaweel

Content that makes people stop, watch and remember.

Hotel and hospitality

Hotel reviews, property experiences, room tours, dining experiences and guest-journey content — built around the stay rather than the floor plan.

How a property campaign runs

  1. 01

    Travel content

    Destination guides, travel experiences, city discoveries and cinematic travel storytelling.

  2. 02

    Brand campaigns

    Creative short-form videos built around a brand's message, identity and campaign objectives.

  3. 03

    Social media content

    Instagram Reels, TikTok videos, YouTube content and vertical video campaigns.

  4. 04

    Interviews and storytelling

    Engaging interviews, conversations and human-focused stories that bring people and businesses to life.

  5. 05

    Event and experience coverage

    Professional social content capturing events, launches, experiences and special occasions.

  6. 06

    Sports and club media

    Matchday coverage, player formats, behind-the-scenes series and fan content for football clubs and sports organisations.

One fixture, a week of content.

Football lives on the pitch and on the feed. The strongest club accounts do more than report the score — they build access, personality and a reason to follow every day, not only on matchday.

  1. 01

    Arrival

    The walk in, the tunnel, the kit laid out — the part of a matchday supporters never get to stand in.

  2. 02

    Warm-up

    Close, unposed player footage while the stadium fills, cut for vertical before kick-off.

  3. 03

    Match

    Pitchside stills and the moments the broadcast feed moves past — the bench, the touchline, the crowd.

  4. 04

    Reaction

    Goal reactions and celebrations captured from inside the stadium, published while the result is still live.

  5. 05

    Full time

    Player interviews, dressing-room access and the cinematic cut that carries the week.

A single fixture delivers a hero Reel, three to five short videos, twenty or more photographs, live Stories, player reactions and post-match interviews.

Formats that turn players into people fans follow

Quick to film around training, built to be repeated week after week until supporters recognise them.

  • Quick fire
  • Who's most likely?
  • Guess the player
  • Blind rankings
  • This or that
  • Skills challenge
  • Teammate ratings
  • Arabic vs English
  • Player takeover
  • Mic'd-up moments

Long-form builds attachment

Short-form drives discovery. The series is what makes people come back.

  • A recurring behind-the-scenes club series
  • 48 hours to matchday
  • A day with a player, arrival to recovery
  • Cinematic matchday access from inside the team
  • Player mini-documentaries
  • Fan and community features

From concept to final video

Five steps, one person accountable for all of them.

  1. Concept

    Understanding the brand and developing the creative idea.

  2. Story

    Creating a simple, engaging story that fits the campaign.

  3. Production

    Professional filming, photography and content production.

  4. Editing

    Cinematic editing optimised for today's social platforms.

  5. Publishing

    Delivering content designed to perform across social media.

Why work with me

One creator, one point of contact, from the first idea to the final export.

  • Authentic storytelling
  • 7+ years of experience
  • 600K+ combined reach
  • Travel and hospitality specialism
  • Multi-platform delivery
  • Full production, first idea to final edit
Players laughing on the pitch as one of them stands tangled in a rope during Match for Hope in Doha

Tell me what the campaign needs to do.

Dates, location and objective are enough to start. I will come back with a treatment and a deliverables list.

Work with me